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Digital Analyst

  • Ypsilanti, Michigan

Pollard Digital Solutions is looking for a detailed-orientated individual to join our growing analytics team as a Digital Analyst. This is an exciting opportunity to analyze data related to digital products and promotions to influence the success of the organizationsorganization's digital portfolio.


Reporting to the Manager of Digital Analytics, this role will track the performance of digital products and promotions

 

Who We Are

Experience the forefront of innovation with Pollard Digital Solutions a division of Pollard Banknote, where we lead the charge in revolutionizing digital solutions for state lotteries. From groundbreaking initiatives like iLottery to crafting immersive player experiences that champion noble causes globally, our team's innovative spirit is driving impactful changes in the industry. Join us in this exhilarating journey, where every contribution makes a difference in shaping the future of lottery gaming.

 

What We Offer

  • Competitive compensation
  • Profit sharing program – every role plays a part in our success!
  • Comprehensive Group Benefits
  • Opportunities for professional development
  • Tuition reimbursement
  • Employee & Family Assistance Program
  • Remote Work Environment

 

What You'll Do

  • Deliver regular reporting and actionable marketing insights to internal and external stakeholders to inform strategic business decisions
  • Manage ad hoc requests from Sales and Market Research teams for measurement of loyalty activities, promotions, and digital games and circulate results with internal stakeholders
  • Understand business requirements, identify and document objectives, goals and success measures
  • Identify target audiences/segments for campaigns to maximize growth and retention
  • Design and develop standardized reporting for digital business including iLottery, Loyalty, and Marketing
  • Responsible for the quality of data collected and used in reporting. Responsible for collecting, collating, and evaluating issues and problems with data.
  • Assist in data platform strategy and design
  • Provide statistical peer reviews as needed
  • Present and communicate analytical findings to internal stakeholders and clients
  • Assist and support the Manager of Digital Analytics as needed
  • Miscellaneous task as requested by Director of Loyalty and Digital Engagement

 

Who You Are

  • A highly motivated self-starter with superb verbal and written communication skills
  • A creative go-getter who dives in, takes the initiative and sees projects through to completion
  • An analytical thinker who collects and analyzes data & insights to make sound decisions 
  • A team player with the ability to build and maintain relationships at all levels of theorganization
  • A detail-oriented professional

 

What You'll Bring

  • A minimum of 3 years working with digital analytics
  • Post-Secondary education in a field with an emphasis on statistical and analytical skills such as statistics, mathematics or computer science
  • Superior written and verbal communication skills
  • Highly proficient in the Microsoft Office Suite; Word, Excel, Outlook, PowerPoint
  • Experience and/or a keen interest in technology, digital applications and websites
  • Experience running analysis for digital platforms including websites, CRM campaigns and digital games is a plus
  • Hands-on experience supporting data driven insights for promotional initiatives
  • Experience using analytical platforms like Google Analytics, FirebaseQuickSight, or Microsoft Power BI 

Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.

Employment is contingent upon a satisfactory response from a Criminal Record Search.